New York · Software for small business

Tools built for
small businesses

We build focused, practical software that helps small business owners manage their operations without the enterprise overhead.

  • Built and run in New York
  • Twenty years in financial systems
  • Software you own, not a platform you rent

What we build

Custom work

For your operation

Some businesses don't need another subscription. They need the one tool that fits how they already work. We take on a small number of custom builds each year.

  • Scoped to a real problem, not a roadmap
  • Built to be handed over and maintained
Talk to us

How we work

01

Small on purpose

Software grows features because vendors need reasons to raise prices. We'd rather build the twenty percent you use every day and make that part excellent.

02

Correctness first

Our background is in exchange and clearing systems, where a wrong number is a serious event. That habit carries over: your data is checked, backed up, and recoverable.

03

You can leave

Your records are yours. Export them whenever you like. We'd rather earn the next month than lock the door behind you.

A New York software company

Luis Rueda, founder of Boothstreet
Luis Rueda Founder

Boothstreet builds practical tools for people who run small businesses.

Boothstreet was founded by Luis Rueda, a software engineer with over twenty years building and testing systems for exchanges, clearing houses, and trading platforms. In those environments, correctness, auditability, and uptime are not optional. We apply that same engineering discipline to software for businesses that are run by a handful of people rather than a department.

The result is software that stays small on purpose: focused on the work an owner actually does every day, without the cost, complexity, or long onboarding of enterprise platforms.

Education
Baruch College, BBA Finance
Programs
NYU Financial Risk Management
Certification
CFA Level I

Request a demo

Tell us a little about your business and we'll get back to you to schedule a walkthrough, usually within one business day.

Location New York, NY

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